珠海优特汇位于广东珠海,老香洲商圈核心地段的高端商业综合体,设计团队以滨海城市特色为设计理念,外立面采用海边的礁石被浪花不断冲刷形成的柔美的曲线为原型,创新引入“盒子+下沉广场+街区”商业形态,打造与城市共生、与生活和谐的消费体验空间。整个商场以柔美的流水元素作为动线牵引,结合珠海当地气候特色,由外到内打造高颜值特色空间。真正做到了商业景观与城市环境相融,有效改善周边消费体验空间,让城市生活与商业和谐共生。
Zhuhai Unitech is located in Zhuhai, Guangdong, a high-end commercial complex in the core area of the old Xiangzhou business district. The design team takes the characteristics of the coastal city as the design concept. The exterior facade adopts the soft curve formed by the seaside reefs continuously washed by the waves as the prototype, innovative and innovative. Introduce the commercial form of "box + sunken square + block" to create a consumption experience space that coexists with the city and is harmonious with life. The entire shopping mall is guided by the soft flowing water element as a moving line, combined with the local climate characteristics of Zhuhai, to create a high-value characteristic space from the outside to the inside. It truly achieves the integration of commercial landscape and urban environment, effectively improving the surrounding consumption experience space, and making urban life and business coexist harmoniously.
不拘泥于传统,通过室内外动线以流水形式连接3大特色空间——流水云街、观云中庭和空中律动花园,刷新体验式商业场景。流水云街将艺术欣赏与惬意生活相交融,满足当代都市人更多精神层面的追求,同时打破传统购物中心“夜经济”的限制,引领多元生活方式。观云中庭建筑中庭顶部充分采用天光,并结合动感云灯设计,白天营造明亮的动感空间,晚间则成为夜色焦点。
Not sticking to tradition, it connects three characteristic spaces in the form of flowing water through indoor and outdoor circulation lines - Liushuiyun Street, Guanyun Atrium and Sky Rhythm Garden, refreshing the experiential business scene. Liushuiyun Street integrates art appreciation and comfortable life to meet the more spiritual pursuits of contemporary urbanites. The top of the atrium of the Guanyun Atrium building fully adopts the sky light, combined with the dynamic cloud lamp design, to create a bright dynamic space during the day, and become the focus of the night at night.